Our Team

WoodShop is representative of the creative and strategic minds of its founders, alongside an incredible team who operate as a finely-tuned machine fueled by hard work, good spirits and absolute attention to detail.

Partner / Executive Producer

Sam Swisher occupies the mythologized position of being an executive producer that has actually executed on every level of production. Believe it: after starting his career as an Agent Trainee at CAA, Sam transitioned into production and development at Jersey Films, before moving on to Propaganda. Yearning for some production experience, Sam began PAing in commercials, working his way up to line producing. Live action led to post, where he served as the EP and Head of Sales for photo real VFX company Public VFX. In 2009, Sam teamed up with Trevor Shepard to launch WoodShop, the culmination of a lifelong mission to perfect quality craftsmanship and content development. So yeah, Sam knows production.

Partner / Director

Trevor’s attention to detail might be surprising given his good-natured, laid-back Southern roots. But take it from us, this mastery has been cultivated over time and to a T. Trevor’s creative origins started as a designer/animator and art director at companies like Stardust, Blind and Motion Theory. From there, Shepard went on to help form Elastic where he served as Creative Director. Over the course of his career, he’s worked with notable brands like Microsoft, Nike, Toyota, AT&T, Visa, Pepsi, Doritos, and on lauded films like “The Curious Case of Benjamin Button.” In the past six years at WoodShop, he’s transitioned from designer/animator to food director, bringing that same well-honed attention to detail and varied background to the category, disrupting the status quo to present some downright stunning products.

Art Director

Michelle Pak serves as Art Director at WoodShop. Hailing from the Bay Area, Michelle got product-wise at Otis College of Art and Design where she received her BFA in Product Design, before moving into a career as an industrial designer for brands like CB2, West Elm, and Pottery Barn. Thirsting for more graphic-based projects in a faster work environment, she launched into the world of motion graphics. Several stunning projects for the likes of Nickelodeon, HBO, Nintendo, Disney, TBS, Nike, Ford, Chevy, and Denny’s…among others. She’s charged with making sure our advertised products are not only visually engaging but exquisitely art-directed.

Director of Technology

Ben Tucker understands the technology behind production better than we may even realize he does. While receiving his BA in Cinema Production from SFSU, Ben became the first and only undergrad ever chosen for the Post Facility’s Technical Department, wherein he updated and overhauled the school’s equipment, all while running a small production company for students (and as a sophomore no less). During his senior year, he was awarded a $50K grant to update the school’s digital production equipment. Maybe it was his digital prowess that attracted the likes of HBO; upon graduation Ben headed over to HBO Films to work in their Story Department before moving onto design, VFX and animation studio Buck. Ever the multi-faceted filmmaking aficionado, he also produced educational pieces for FORA.tv and worked with Lighthearted Entertainment, an independent television production company specializing in non-scripted programming.

Production Coordinator

Tavis is a human man with a bowleg and a great attitude. He graduated from the University of Georgia in 2015 with a degree in Mass Media Arts and immediately moved to Los Angeles in pursuit of fame, fortune, and a reality TV deal. When his pitch “White Male In The City” fell flat, he humbly accepted the position of Resident Young Person at Woodshop, where he uses his organizational skills and shining sense of humor to coordinate with the producers on projects from pitch to delivery. When not updating the WoodShop team on hip trends and youthful happenings, you can find Tavis writing for the Internet, his diary, and other people’s diaries.