Dr. Pepper Deutsch LA Trevor Shepard

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Process

Animation / CG / Design / Flame / Live Action

Dr. Pepper dialed it back to their roots for this spot that lets product stand tall. We custom-made a rig and fabricated a giant eight-foot tank to pull off a shot that would take us from inside the glass with liquid and ice outward to reveal a cool, tasty glass of Dr. Pepper. The end tag was the perfect final note to a spot directed by Chris Milk and led to a year-long series of :15s utilizing the same style, not to mention the first spot in three years of creative collaboration with Dr. Pepper and Deutsch.

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Milk Bone Arnold, NYC Trevor Shepard