Crafting a set of spots for KFC always feels like a vacation, but sometimes it looks like one too. When Wieden+Kennedy approached us with the creative for this campaign, we knew we’d be madder than a wet hen to turn them down. Our team immediately set to work researching everything the Smoky Mountains have to offer, which turned out to be just a phone call to some kin away (thanks Shepard fam!). Then we turned what we learned miniature and coated it in sweet and smoky sauce. We loved bringing this delicious new variety of KFC’s world famous chicken onto the screens of BBQ lovers everywhere, but we feel the need to clarify: no real tourists were harmed in the making of this commercial. Just plastic ones.
Food / Live Action