Milk Bone Arnold, NYC Trevor Shepard

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Promo

CG / Design / End Tag

With an emotive live action spot highlighting the indelible relationship with man’s best friend, Milk Bone wanted an end tag that would complement the narrative with a playful treatment of their iconic treat. Over the course of multiple designs aimed at creating a fun and memorable imprint, we landed on a CG bone-shaped treat fit for the canine love in your life.

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McDonald’s DDB Chicago Trevor Shepard