Pine Sol DDB Trevor Shepard

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Flame / Ideation / Live Action

The creatives at DDB reached out to the WoodShop team to ideate innovative ways to let the Pine Sol product do what it does best: make everything shine. We devised three treatments of the legendary cleaning solution that centered around being the eye of the mess and required some serious rig-creation on our part. By jumping in with DDB’s creative team early on, we were able to ensure the product was more than just an afterthought but a driving force of the spot itself, making the messaging all the more effective.

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Dr. Pepper Deutsch LA Trevor Shepard