Splenda BBDO New York Trevor Shepard

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Floating Food

Flame / Food / Live Action / VFX

BBDO approached us with a specific challenge for healthy sweetener alternative Splenda: how do you get food to float? We shot each food element on multiple plates, combining slow motion camera with real-time film, and adeptly solved the unique crisis of getting a beverage to drip both upward and downward simultaneously.

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