Burger King first came to us to assist with the unveiling of their viral sensation, Black Burger. After its staggering success they called us up to assist with the release of the personality-heavy Chicken Fries and the red Sriracha-flavored Angry Burger.
We created numerous expressions to personify the Chicken Fries via their packaging and a crown made of real flames for the red burger spot. The former required smart editorial techniques for the design, while the latter involved high-speed cameras, sensors, a custom flame rig, and plenty of rotoscoping to isolate and correctly light each and every element of the product.
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Our Process
