Mind Boggled

Autumn Alliteration

Striking Syrup

Headless Horseman

Super Food Super Abilities

Not So Tough Guy

The Thing Burger

Dream Kitchen

Denny’s Erwin Penland Trevor Shepard

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Mind Boggled

2D / CG / Flame / Live Action

Denny’s approached WoodShop looking for a signature way to brand their food that would not only entice viewers, but could also be a through-line for showcasing their varied and delectable menu. They wanted to establish a visual language, so you could watch one of their spots even without audio or end tags and immediately know it’s specifically and unequivocally for the Denny’s brand, which incidentally is an area of expertise for our team.

We landed on beautiful motion control with high-speed 360 degree camera movement, zooming out to reveal a stunning plate of food. It’s a technique that’s now employed on all of our work for Denny’s, which you can see adorning the homepage of their site.

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Reynolds Wrap Havas Brad Tucker