Wieden+Kennedy is known for big ideas, and their work for KFC is no exception. Tasked with a hilarious new narrator (Norm MacDonald) and a strong comedic brief, the agency and brand turned to WoodShop to ensure the food and everything around it looked perfect. We set about not just shooting the delicious chicken but creating the entire environment: props, sets, the whole nine. Then we edited into a spot that finds the precise balance between creativity and craveability.
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Our Process
