McDonald’s DDB Chicago Trevor Shepard

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McNugget’s of Wisdom

Flame / Food / Live Action

Using a camera rigged atop a box of Chicken McNuggets and a big splash of color, WoodShop was able to help shape the McDonalds rebrand in the last year toward a healthier brand perception. This was a project that utilized bright and cheery direction in tandem with fun graphics to give the product character, which is just how we like it.

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Sonic Goodby, Silverstein & Partners Trevor Shepard