Mini-Wheats Leo Burnett Trevor Shepard

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Design / End Tag / Flame / Food / Stop Motion

For Mini-Wheats, we wanted to hone in on the campaign’s kidult personality by filming the product in a playful rocking movement, but first we needed to select a hero Mini-Wheat that was up to the task. With the client off-site this required a grid of 20 shredded wheat bites to be photographed in the studio and sent across state lines, in order to find one ready for its close up. From there, our Mini-Wheat was ready for stardom, or at least for a delightful campaign from the tasty and nutritious cereal.

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Splenda BBDO New York Trevor Shepard