Making Of

Summer Internship

Snickers BBDO New York Trevor Shepard

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Making Of

CG / End Tag / Flame / Food / Live Action

With just a few seconds space on the end of their ad, Snickers wanted to create something that was fun, whimsical and memorable, while leaving us fiending for their sensational candy bars. We concepted a luscious close-up interaction with the sweet treat, which proved to be a monumental technical challenge in its own right. With countless hours in previz and shooting multiple layers to make sure the ingredients melded together just so, we crafted these end tags so masterfully that we dare you to believe it’s not just one shot.

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Sonic Goodby, Silverstein & Partners Trevor Shepard