At their very first opportunity to shoot food for Taco Bell, Deutsch Los Angeles invited us to bring our big picture brand thinking to the metaphorical table. The objective was to create a new look for the brand, to present thingsi n a way that was differentiating, memorable and immediately iconic – just the type of challenge we love. We incorporated design elements, animation and shooting into our thinking, and it not only set our pitch apart, but it won us the job.
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Our Process
