Primo Burrito

Beefy Potato-Rito

Taco Bell Primo Burrito Flavor Sanctuary Michelle Pak

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Primo Burrito

Flame / Food / Live Action

Led by Executive Creative Director Trevor Shepard & Creative Director Michelle Pak, the team at WoodShop will take your cravings to new heights in a series of spots from agency Deutsch for Taco Bell. Find peace (and flavor) among the butterflies with their Primo Burritos or satiate your hunger with the Beefy Potatorito while floating among the stars. Either way, your burrito is only a dollar. Woodshop’s ECD Trevor Shepard headed the live-action creative, with CD Michelle Pak overseeing the visual effects and postproduction process.

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Reese’s Easter Trevor Shepard